| Assignment | Goal | Audience |
|---|---|---|
AI-Optimized Media Omnichannel CampaignStudents design strategically apply AI tools across e‑commerce, paid media, and CRM to generate audience insights, personalize content, and optimize performance within a luxury brand context. Instructor: Mohammed Ibahrine, Professor in Residence, Journalism and Strategic Communication Program Literacy Goal: Analyzing Ethical QuestionsCreating Presentations and MultimediaReviewing AI OutputWriting Prompts | ||
Baseline Knowledge SynthesisThis work was scaffolded over a quarter into several different assignment types, including online discussion board, video discussion, team, and individual submissions. Instructor: Michael Callero, Lecturer, MS in Information Design & Strategy Faculty Literacy Goal: Academic WritingCreating AI Agents or ToolsReviewing AI OutputWriting Prompts | ||
GenAI Research and Feedback for Behavioral InterviewsStudents use AI to do background research and get answer feedback for behavioral questions during interviews. Instructor: Charles Yarnoff, PhD, Professor of Instruction Cook Family Writing Program Literacy Goal: Reviewing AI OutputStudying and TutoringWriting Prompts | ||
Verifying AI Generated CitationsStudents use AI to generate a response on a given topic and then critically evaluate the citations provided, verify their authenticity, and reflect on the implications of fabricated sources in academic work. Instructor: Melinda C Thorpe, MS-IDS, CPO, Director of Online Education, Assistant Professor, Physical Medicine and Rehabilitation Prosthetics Orthotics Center Literacy Goal: Reviewing AI Output | ||
Writing a Cover Letter with an LLMStudents use a genAI tool of their choice to draft a cover letter to a potential employer. Instructor: Meredith Geller, Clinical Professor of Law, Director of the Writing Lab Northwestern Pritzker Law Literacy Goal: Reviewing AI OutputWriting Prompts |