AI-Optimized Media Omnichannel Campaign
Students strategically apply AI tools across e‑commerce, paid media, and CRM to generate audience insights, personalize content, and optimize performance within a luxury brand context.
The AI Assignment Showcase highlights activities and assignments created by Northwestern University instructors for their classrooms. Every entry in the Showcase has been used in a classroom and includes reflections from the instructor on future iterations and variations of their work.
Instructors are encouraged to submit an activity or assignment they feel adds to the range and depth of the Showcase. Use the AI Assignment Showcase interest form to share your interest.
| Assignment | Goal | Audience |
|---|---|---|
AI-Optimized Media Omnichannel CampaignStudents strategically apply AI tools across e‑commerce, paid media, and CRM to generate audience insights, personalize content, and optimize performance within a luxury brand context. Instructor: Mohammed Ibahrine, Professor in Residence, Journalism and Strategic Communication Program Literacy Goal: Analyzing Ethical QuestionsCreating Presentations and MultimediaReviewing AI OutputWriting Prompts | ||
Baseline Knowledge SynthesisThis work was scaffolded over a quarter into several different assignment types, including online discussion board, video discussion, team, and individual submissions. Instructor: Michael Callero, Lecturer, MS in Information Design & Strategy Faculty Literacy Goal: Academic WritingCreating AI Agents or ToolsReviewing AI OutputWriting Prompts | ||
GenAI Research and Feedback for Behavioral InterviewsStudents use AI to do background research and get answer feedback for behavioral questions during interviews. Instructor: Charles Yarnoff, PhD, Professor of Instruction Cook Family Writing Program Literacy Goal: Reviewing AI OutputStudying and TutoringWriting Prompts | ||
Verifying AI Generated CitationsStudents use AI to generate a response on a given topic and then critically evaluate the citations provided, verify their authenticity, and reflect on the implications of fabricated sources in academic work. Instructor: Melinda C Thorpe, MS-IDS, CPO, Director of Online Education, Assistant Professor, Physical Medicine and Rehabilitation Prosthetics Orthotics Center Literacy Goal: Reviewing AI Output | ||
Writing a Cover Letter with an LLMStudents use a genAI tool of their choice to draft a cover letter to a potential employer. Instructor: Meredith Geller, Clinical Professor of Law, Director of the Writing Lab Northwestern Pritzker Law Literacy Goal: Reviewing AI OutputWriting Prompts |