Northwestern IT Branding
To align with Northwestern branding guidelines, Northwestern Information Technology provides resources to help staff represent the organization clearly and consistently. Questions or requests for guidance about using these resources on any print or electronic communication can be directed to IT Communications.
Wordmark/Lockup
Northwestern IT has approved three wordmarks for the organization.
Wordmarks are available in Northwestern Purple, white, and black. In most cases, use Northwestern Purple or white; black should be reserved for when color is not an option.
PNG files of the wordmarks are available for download by Northwestern staff.
For information on the Northwestern brand, please refer to the University brand website.
Branding Guidelines
It’s important that Northwestern IT be consistent in how we present our identity. Wordmarks may be sized proportionally to fit publications but must avoid the following common mistakes:
- Adding extra elements or words (including department or team names)
- Stretching or condensing the logo
- Applying drop shadows or other visual effects
- Changing the color beyond the approved colors
- Rearranging the elements of the logo
If you have any questions about these guidelines, please email IT Communications.
Templates and Email Signatures
Branding kits with approved templates and logos are available to download by Northwestern IT staff, including:
- PowerPoint templates (standard and widescreen)
- letterhead
- agendas
- meeting minutes
Email signature guidelines are available on the Northwestern brand site. Staff may also add the Northwestern IT URL, it.northwestern.edu, to their email signatures.
Business cards may be ordered through IT Administrative Assistance.
Promotional Items
The Northwestern IT logo may be used on promotional items such as pens, t-shirts, or notepads as long as the design follows the appropriate branding guidelines. Any questions or requests for guidance about using the logo on promotional items can be directed to IT Communications.
Style Guides
Style guidelines serve as a crucial framework to ensure coherence, consistency, and clarity in communications representing Northwestern IT and the University. Adhering to style guidelines fosters a unified and professional appearance, facilitating effective communication and enhancing the overall user experience.
The following guidelines encompass a set of rules and conventions that govern the presentation and formatting of content, covering everything from typography and grammar to tone and visual elements.
Consultation
Northwestern IT Communications is happy to assist with or review any IT projects involving branding, including print or digital publications, new or existing web pages, signage, or promotional items.
The communications process is designed to make sure that, together, we effectively communicate a unified Northwestern IT brand. Communication Planning for Your Next IT Project.
Consultation requests can be made by completing the IT Communications Intake Form.